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I Know I Should Save… So Why Don’t I?

WEMatter Book Club | Money Psychology & Behaviour

Featured Book: The Psychology of Money — Morgan Housel
Supporting Reads: Thinking, Fast and Slow — Daniel Kahneman | Atomic Habits — James Clear

Most women already know what “good money behaviour” looks like.

Save more. Spend less. Invest consistently. Avoid emotional decisions.

So why does real life feel so different?

Why do intentions so often collapse into habits that don’t serve us?

This WEMatter Book Club is not about more financial information.

It is about understanding the gap between knowing and doing.

Together, we explore the psychology behind our financial behaviour — and the invisible forces shaping our money decisions.

What This Session Is Really About

This is a guided, reflective conversation on:

• Why money feels emotional, not logical
• How upbringing and culture shape financial identity
• Scarcity vs abundance thinking in real life decisions
• Emotional spending and self-sabotage patterns
• Habits, identity, and behavioural change
• The confidence gap in financial decision-making
• Why knowledge alone does not change behaviour

What Makes This Book Club Different

This is not a traditional finance workshop.

It is a behavioural + psychological deep dive into money, supported by a guest psychologist who will help us understand:

• Emotional triggers behind financial decisions
• Habit formation and behavioural loops
• Decision-making under stress and uncertainty
• Identity and self-worth in relation to money
• How change actually happens (and why it often doesn’t)

The focus is not perfection.

It is awareness, reflection, and practical insight you can apply immediately.

What You’ll Leave With

By the end of this session, you will:

• Understand your own money behaviour patterns more clearly
• Identify emotional triggers that influence your financial decisions
• Gain tools to close the gap between intention and action
• Reframe “money struggles” through a behavioural lens (not shame)
• Leave with one or two practical shifts you can apply immediately
• Feel less alone in your financial experience

Who This Is For

Women on the move who:

• Know what they should do with money—but struggle to do it consistently
• Feel emotionally influenced by financial decisions
• Are navigating transition, reinvention, or uncertainty
• Want to build better habits without self-judgment
• Are curious about psychology, behaviour, and personal growth
• Prefer learning in community rather than isolation

No finance background needed.

Why Attend

This session helps you understand something most financial education ignores:

👉 Money decisions are not primarily technical — they are behavioural.

Once you understand your patterns, you stop fighting yourself and start working with yourself.

This is where real financial change begins.

Format

Hybrid Event
📍 In-person in Barcelona + Online

No need to read the book beforehand — but if you do, it will deepen your experience significantly.

Register If You’re Ready To

✔ Understand your money behaviour, not just your money numbers
✔ Close the gap between knowing and doing
✔ Build habits that actually stick
✔ Reframe your relationship with money with more compassion and clarity

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